Build Your Marketing Team
One Position at a Time
You don’t have to choose between doing it all yourself or immediately outsourcing everything. With stackable support levels, the Own It! Marketing System meets you where you are—and grows with you. Whether you need strategy, hands-on help, or leadership-level support, we’ll help you build the marketing team you’ve been missing.
Marketing Support Shouldn’t Be All, Nothing, or Scattered
You don’t have to choose between doing it all yourself or outsourcing everything. With stackable support levels, the Own It! Marketing System meets you where you are—and grows with you. Whether you need a system, strategy, hands-on help, or leadership-level support, we’ll help you build the marketing team you’ve been missing.
Support Feels Siloed and Scattered
Contractors, VAs, and designers work in silos, and it’s up to you to stitch it all together. Without a shared system or strategy, execution becomes another task on your plate.
You’re Still the Bottleneck
You’ve tried hiring help, but without clear roles and a shared system, everything still runs through you. You’re stuck managing instead of leading—and every time you adjust your team, momentum stalls and the process starts over.
You Think You Can’t Afford Help
It feels like you need a full-time hire or a big budget to make marketing work. So you keep putting it off—while your visibility, consistency, and sales suffer.
What Happens When You Stack the Right Support
Whether you're solo or have support, the right system unlocks clarity, execution, and growth—without the overwhelm.
Aligned and Seamless Execution
You and your team know what to do and when to do it. No more guessing, redoing, or reinventing the wheel.
Support that Grows with You
Start small and scale up. As your business grows, you can layer on services without starting over.
Confidence to Delegate
Start small and scale up. As your business grows, you can layer on services without starting over.
Peace of Mind and Clarity
Marketing moves forward—without all of it falling on your shoulders.
One System - Four Levels of Support
Choose the level of support that matches your current needs—and layer on more when you're ready. Each tier builds on the last to help you stay consistent and delegate with confidence.
The AI Marketing System
Solve For: Lack of structure and repeatable workflows
Your AI-powered marketing coordinator: strategy, templates, and tools in one place. Tired of winging it? The System gives you structure without the stress—so you can stop guessing and start executing. No agency needed, no chaos—just a smarter way to stay visible and consistent.
Content Strategist
Solve For: Lack of direction and unclear strategy.
You and your VA are ready to create—but you don’t know what to create, why it matters, or how to give good direction. With a Content Strategist, you get a clear roadmap built inside the System—plus quarterly support to refine your messaging, plan your content, and stay on track. Perfect if you’ve got help but need direction, or you're just ready to stop starting over.
Marketing Virtual Assistant
Solve For: Content bottlenecks and execution burnout.
You don’t need to be the one writing captions or scheduling posts. A trained Marketing VA steps in to execute your content strategy inside the System—so you can stop being the bottleneck and start seeing results. Your brand stays consistent, and your calendar stays full.
Fractional CMO Leadership
Solve For: Plateaued growth and lack of leadership.
If your marketing is active but not driving growth, it's time for leadership-level support. Our Fractional CMO brings senior strategy, data-driven insights, and a steady hand to lead your team and guide your marketing forward. No more half-baked plans or siloed freelancers—just clarity, consistency, and growth you can measure.
Who We Serve
Support at Every Stage of Growth
Small business owners are experts at their craft—but marketing often feels like a distracting second job. You’ve got a team or a VA, but no one’s clear on what’s happening when. The Own It! Marketing System gives you a clear plan, organized tools, and structured support so you can lead your marketing like a CEO—not a content manager.
Marketing providers wear a lot of hats—strategist, executor, project manager, client wrangler. The behind-the-scenes chaos can burn you out and stunt your growth. The Own It! Marketing System gives you a plug-and-play backend for strategy, client delivery, and production so you can grow retainers and run your agency with more ease and less stress.
Client Thoughts
“Working with Jaime and her team at Weatherby Media has been an absolute pleasure. From the start, they were friendly, patient, and approachable. They took the time to thoroughly explain their marketing system in a clear and actionable way, giving me the tools I needed to implement a strategic marketing plan tailored to my small business.
When I needed help with SEO, Jaime went above and beyond to ensure my blog was optimized to give my business the exposure it needs. The team has a remarkable way of making every question feel valued, no matter how small, ensuring you never feel uncomfortable or out of your depth.
If you’re looking for a team that’s knowledgeable, dedicated, and genuinely cares about your success, I can’t recommend Weatherby Media enough.”
The Own It! Marketing System
Your Foundation for Marketing Success
Available as a single license for business owners or a multi-license reseller plan for marketing service providers.
The Own It! Marketing System gives you everything you need to streamline strategy, organize content, and simplify delegation. Whether you use it solo or with support, it’s your central hub for marketing clarity.
What You Get: Tools That Turn Ideas Into Impact
AI-powered prompts to plan, write, and delegate faster
40+ content plan templates for blogs, emails, and social
Frameworks for repurposing, batching, and idea generation
Templates for captions, emails, and marketing copy
Tools to get more out of AI like ChatGPT
100+ plug-and-play Canva templates
...and everything you need to market smarter.
Explore the Own It! Marketing System →
Our Services
Everything You Need to Show Up and Sell
Trying to keep your brand visible, consistent, and effective without the right marketing support can be overwhelming. We provide the foundational content services that empower your message, multiply your reach, and move your business forward—so you can spend less time guessing and more time growing.
Content Marketing
Strategic content creation including blog posts, email newsletters, and social media campaigns. We help you connect with your audience consistently, build trust, and create a content engine that supports your brand and business goals.
Sales Funnels & Email Automation
Lead magnets, sales pages, and automated email sequences designed to turn curiosity into conversions. We help you create pathways for your audience to engage, build trust, and take action—all on autopilot.
One-Week Websites
Launch-ready, conversion-focused websites built in just days. Perfect for businesses ready to show up professionally and start converting traffic into leads without months of delay or overthinking.
Fractional CMO
Get leadership-level strategy and oversight with our Fractional CMO services. We’ll help you align your marketing with business goals, review performance data, and guide your team or VA toward scalable, measurable growth.
Let’s Build Your Marketing Team - Together
Whether you’re DIY-ing content or running a growing team, the Own It! Marketing System gives you the strategy, structure, and support to finally market with confidence. Book a call to explore the level of support that fits your business today—and where you're headed tomorrow.