Our Why
Marketing Should Feel Simple, Strategic, and Yours
We’re on a mission to help small businesses and marketing service providers show up consistently and grow sustainably by transforming overwhelm into order. Through a system-first approach, we replace scattered efforts with structure, strategy, and support that scales.
Our Evolution
From Agency to Systems-Driven, Flexible Support
Weatherby Media began as a traditional agency—but we realized that most businesses don’t just need more content; they need a better way to manage and delegate it. Today, we specialize in content marketing systems and strategic support that meet you where you are.
We traded ridged done-for-you retainers for flexible, stackable support. Whether you want to lead your own marketing or hand it off in phases, our tools and team give you a smarter way to scale. No bloated retainers. No cookie-cutter content. Just clarity, control, and confident growth.
Hi, I’m Jaime—Your Strategic Systems Nerd
Founder, Fractional CMO, and creator of the Own It! Marketing System
I spent six years running a full-service agency before realizing that most small businesses were drowning in half-baked marketing plans, burned-out VAs, and expensive strategies that didn’t stick. I knew there had to be a better way.
So I built it.
I combined my background in project management and psychology with everything I learned running an agency to create a marketing system that actually works—one that simplifies execution, supports smart delegation, and helps you scale without losing your voice (or your mind).
Now, I help business owners and marketing pros take control of their content, build high-impact teams, and stop chasing marketing that never quite clicks.
Outside of work, you’ll find me lifting at the gym, hanging out with my husband and little yorkie at the lake, or reading the latest fantasy novel from my home in Minnesota.